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Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

Some of the most buzzworthy direct-to-consumer brands like Hims and

With its debut, Pattern is also announcing its first brand: Equal Parts, a DTC kitchenware company that will face competition from other upstarts like Great Jones, Potluck and Made In.

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The mission of Pattern is to “help our generation find enjoyment in daily life” by creating new brands that are all tied together. Co-founder and CEO Nick Ling said while Pattern is the umbrella company for these new brands, they’ll all relate to each other in some way—as opposed to the current DTC market where there are some collaborations but each company operates in its own category.

Illustration for article titled Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

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